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Monday, June 2, 2008

New Boss in the A-10

Bernadette McGlade is the new A-10 commissioner.

Long story short - she's from the ACC and knows about television.

From 1995-2000, McGlade served on the NCAA Women's Basketball Selection Committee and chaired that Committee in 1999 and 2000. Additionally, McGlade served on the NCAA Working Group to Study Basketball Issues (1998-2000), as well as the NCAA Men's and Women's Basketball Marketing and Promotions Group (1997-1999). During that period, she also participated on the eight-person NCAA Television Negotiating Committee. This group secured the largest television contract for any sporting event, totaling $6.2 billion in revenue from CBS for the NCAA men's basketball championship. Additionally, the group secured the current ESPN contract for the NCAA women's basketball championship and numerous additional National Championships' rights, in excess of $162 million.


It'll be interesting to see if McGlade can bring some additional television exposure to the A-10. It's a little bit of a chicken and egg situation. TV brings exposure and interest. Interest and exposure brings TV. My thoughts - pack your gyms and the cameras will follow.

(Unrelated note - the Red Wings just played Kenny Loggins "Highway to the Danger Zone" during a stoppage in this neverending game. If I was the music coordinator, I'd play the whole Top Gun soundtrack. "Playin'! Playin' wiht the boys!")

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